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About us

Bureaux Init Marketing


Founded in 1995, we are the number one French specialist in customer studies (Market Research News ranking).
For 20 years, we’ve supported more than a hundred businesses annually in the completion of their customer satisfaction and loyalty studies.


For each study, we offer full support in three steps:

Project design and engineering (questionnaire, sample, choice of tools) :
Study execution (all study methods) :
Statistical and graphical enhancement of results :

We also step in to process and enhance existing results.

We owe our success to multiple factors:

The innovative character of our methods

>  Innovation Marketing prize 2012
>  PM’ up grant winner

Our expertise in satisfaction surveys:

>  Position your results with the help of a benchmark

>  Help you make the right choices

>  Our strong engagement to support you and help you improve upon your existing studies.