INIT - Find the roots of your customer loyalty

Not all customers are 100% loyal but 100% of loyal customers are, above all else, satisfied customers.

Loyalty is a construct built from:

the customer experience (their satisfaction)
and their beliefs (your business’ image).

These two aspects will impact their behavior and attitudes and bring about loyalty or disloyalty..

We zero in on the measurement of loyalty through the help of a multi-criteria model which integrates multiple explanatory components.
Through our assessments and a close analysis of customers’ expectations, we’re able to calculate and find:

How loyal are your customers?
What are the main drivers of their loyalty?
What are the economic stakes for your business?