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Listen to your employees

The mirror study

Init MarketingListen to your employees and make sure that they understand your customers’ expectations.


A mirror study of employees a complementary tool to the satisfaction survey.

This dual approach will highlight gaps between what your customers think and what your business thinks it knows about customer expectations..

The mirror study allows you to:

  • get your whole team of employees involved in customer satisfaction

  • make clear any eventual gaps between customer and employee perceptions and fix them

  • Establish recommendations to better manage improvement efforts resulting from the satisfaction survey

The employee satisfaction survey

Init MarketingListen to your employees and measure their level of engagement


The employee satisfaction study helps round out a customer satisfaction study.ts.

The level of employee engagement is an essential factor today in a business’ performance and its ability to satisfy its customers.

The employee satisfaction study allows you to:

  • measure employee satisfaction about different aspects of their professional life (work conditions, involvement, management, communication, …),
  • identify the primary expectations of your employees,
  • Measure the level of loyalty, involvement and engagement of employees,
  • establish recommendations which will serve as a base for building an action plan : to reinforce employee satisfaction and motivation ; prevent psychosocial risks.