Know Your Targets

You need to

Understand consumers — their usage, deep motivations, expectations and consumption logic.

Detect new usage patterns — how is your market evolving? Where are the growth opportunities?

Formulate a truly differentiating value proposition — that stands out in your competitive landscape.

Refine your marketing actions — sharpen segmentation to better target campaigns and develop targeted products and services.

Project examples

The challenge

Optimise the promotion of a region's leisure and tourism offering to local residents.

The solution

Measure awareness of the offering and map current practices. Hybrid data sources to reach a niche target (panel + social media).

The result

Homepage redesign & new targeted content on the website, creation of new campaign visuals by audience segment.

The challenge

Reignite growth for an organic food retail network.

The solution

Understand the consumption logic of organic buyers, their usage, expectations and perception of the brand in its competitive landscape.

The result

Recommendations on the expected in-store offering, a competitive territory map to guide communications strategy.

Know & understand your targets.