◆ Cabinet d'étude, de conseil et data management en stratégie client

Research, consulting and data management
in customer strategy.
Init, Insights for Decisions

We capture your customers' insights, make sense of them and deliver actionable intelligence to drive your business decisions.

Our Expertise Discover INIT →

They trust us

Our Expertise

Research, consulting and data management
in customer strategy.
Init, Insights for Decisions

New offering 2026
SquAire Insights Management Platform

The platform that unifies the voice of the customer, anticipates behaviours and accelerates insight distribution

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Aggregate and analyse multi-source data at scale with full traceability
Monitor customer insights in real time with near-infinite granularity
Detect weak signals, create alerts and priority matrices
Turn insight into action: build plans that can be shared across the organisation
🎯

Know & understand your targets

  • Usage & attitudes, needs, expectations
  • Typology, Profiling, Persona
  • Speech analytics & predictive AI
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💬

Strengthen customer engagement

  • Customer journey mapping
  • CX management: Satisfaction, Feedback
  • Attrition & retention
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🧭

Guide innovation & marketing strategy

  • Identify growth opportunities
  • Design thinking, Concept testing
  • Brand awareness, image & identity
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🔮

Anticipate behaviours

  • Customer data analysis
  • Predictive analytics: Purchase, Renewal
  • Upselling, Churn
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INIT by the numbers

30+ years

of experience

200+

projects per year

500+

client companies

5M+

online surveys

Let’s talk

Your next decisions deserve the right insights.

Let’s talk about your project.

Book a meeting