About INIT
In a context where acquisition costs are soaring and behaviours are constantly shifting, your customers are your greatest strategic asset.
Our mission: help you know them better, understand them, listen to them and turn their feedback into actionable insights that guide your decisions, your innovations and your customer journeys.
For nearly 30 years, we have combined expertise, consulting and innovation to design tailored programmes that give you access to the most relevant insights.
Let’s develop your Customer Capital together. Your customers are your best allies. Their insights, a goldmine. We open the door for you.
Proven expertise
Every year we carry out more than 200 studies and consulting assignments for both B2B and B2C targets, using quantitative, qualitative or mixed methodologies across all industry sectors.
They trust us
Our values
Every study is designed with a methodology tailored to your challenges. The quality of insights starts with the quality of the approach.
An insight that sits in a report is worthless. We design every assignment so that the findings can be used directly by your teams.
We invest ourselves as true partners. Your Customer Capital is also our long-term commitment.
